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Senior Product Marketing Manager (f/m/d)

  • Hamburg
  • justtrack
  • Sales & Marketing
  • Full-time
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We are seeking an experienced and motivated Senior Product Marketing Manager to join our team. This individual will play a critical role in defining the position of our product in the market and ensuring that we understand the customer needs and wants.

At justtrack we build a SaaS business that provides app and game publishers an attractive toolset to handle their entire global marketing growth process. Starting from managing, analyzing, and automating marketing processes justtrack enables gathering deep mobile product insights.

As part of the Applike Group (financially backed by media powerhouse Bertelsmann), justtrack has access to industry experts and funding with a long-term growth mindset. Are you excited to join a tech company that builds next-generation digital mobile software as a service? justtrack is your match!

This cross-functional role involves working with teams across product, sales, marketing, and engineering to ensure that our product is positioned effectively and meets the needs of our target customers.
Key responsibilities:
  • Define the target market: Conduct market research and understand customer needs to define the target market and position our product effectively.
  • Define the Ideal Customer Profile: Define and articulate the Ideal Customer Profile for our product, taking into account factors such as demographics, psychographics, buying behavior, and more.
  • Define pricing and packaging: Work with the team to determine the most effective pricing and packaging strategy for our product, taking into account the target market, competitive landscape, and the value proposition of the product.
  • Communicate value: Effectively communicate the value proposition of our product and differentiate it from competitors.
  • Improve product positioning: Use market research and customer feedback, and refine the product positioning to ensure that it meets the needs of the target market.
  • Drive demand: Generate interest in our product, create awareness, and drive demand among the target market
    • How the optimal candidate may look have:
  • Market knowledge: Deep understanding of the App Marketing and Analytics industry, including the customers, their needs, and the competitive landscape.
  • Strategic thinking: Think critically and develop long-term strategies to drive growth and success.
  • Communication skills: Clearly and effectively communicate complex ideas, both internally and to customers.
  • Collaboration skills: Work closely with cross-functional teams, including product management, sales, and engineering, to ensure that products are developed and marketed effectively.
  • Passion for technology: A genuine interest in technology, and a desire to stay up-to-date with the latest trends and innovations.
  • Experience: Relevant experience in product marketing, including experience working in a SaaS startup or a similar fast-paced, high-growth environment, is highly desirable.
  • Plus: Experience with pricing and packaging strategies. If you have a passion for product marketing and a drive to succeed, we would love to hear from you.
    • What do we have to offer?
  • Shape the future of our SaaS platform – Share your creativity, support your ideas with convincing arguments, and make them happen!
  • Work-Life Package: 2 remote days per week, 30 vacation days, 3 weeks per year of remote work, flexible working hours, dog-friendly kick-ass office in the center of the city
  • Relocation Package: Visa & legal support, relocation bonus, german classes and more
  • Happy Belly Package: Company & team lunches, breakfast, tons of free snacks and drinks
  • Physical & Mental Health Package: In-house gym with personal trainer, various classes like Yoga with expert teachers
  • Activity Package: Regular team events, hackathons
  • Education Package: 1500€ Budget on top to visit conferences + online training opportunities
  • Wealth building: virtual stock options
    • Our mission is to create an inspiring work environment for amazing people achieving extraordinary things. Be part of it!

    Skip writing cover letters. Tell us about your most passionate personal project, your desired salary and your earliest possible start date. We are looking forward to your application!

    We welcome applications from people who will contribute to the diversity of our Company.
    Apply for this job

    Enjoy our Benefits

    Free Drinks & Snacks

    Gym Access & Yoga Classes

    Flexible Working Times & 2 Remote Days per Week

    State of the Art Hard- and Software

    Hackathons & Meetups

    Quarterly Team Events

    Monthly Team & Company Lunch

    Public Transportation Subsidy

    Free Breakfast everyday

    Dog Friendly

    Learning & Development Budget

    Relocation Support

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