Curious About our Recruiting Process?

The interview process at applike group is seamless, fast, and fun for you! Recruiting is a two-way street, so that’s why our process is designed for both you and us to get to know each other. Our Talent Acquisition team is there to guide you through the process, making sure you will receive the best candidate experience. The process is usually divided into 5 major steps:
Recruiting FAQs
Screening Process
Simply apply with your updated resume, we don’t need any cover letters or additional documents. If you have a relevant portfolio, you can of course share this as well. After reviewing, we will get in touch with you quickly.
First Interview
In the first interview you will meet someone from the Talent Acquisition team to get to know more about the company, our culture and the open role.
Case Study Step
We designed this step to get a deeper understanding of your skills and also give you some insights into tasks that might be awaiting you in the new role.
Final Interviews
In the final interviews you will get the chance to meet you future Lead, Team and also Managing Director to get the full picture of what it could be like working here.
The offer
Finally – after clearing all steps successfully, you are going to receive an offer from our side. Congrats, we want you on our team! … and we hope you accept the offer and join us! 🙂

Open jobs

Do you want to build awesome, engaging mobile games and scale them to millions of users?

Demand Director – GCR (f/m/d)

  • Beijing
  • adjoe
  • Advertiser Sales
  • Full-time
Apply for this job
adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take our app partners’ business to the next level. Our unique ad unit Playtime has made us one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide (ranked #1 for growth in the AppsFlyer Index). Over the last 5 years, adjoe has grown revenues, expanded into new territories (US, APAC, EMEA), and in 2024 we achieved Unicorn status.

Home to an advanced tech stack, powerful financial backing from Europe’s leading media conglomerate Bertelsmann, and a long-term growth mindset, adjoe is part of the applike group ecosystem. A hub of disruption and thought leadership in the app economy, with a driven and dynamic workforce to be reckoned with. Be the next tech-driven, ambitious leader to join our growing teams!

About the Role
As the Director of Demand – GCR, you will be the primary architect of adjoe’s advertiser growth in mainland China, Taiwan, and Hong Kong. You are a strategic business owner responsible for the regional P&L and a critical bridge between the local market and our Global Product/HQ teams. You will ensure that adjoe’s unique rewarded solutions and programmatic offerings are localized and prioritized to dominate the GCR mobile ecosystem.
What you will do
  • High-Level Client Relationship Building: Act as the primary executive contact for adjoe’s most strategic partners. Build and nurture long-term relationships with C-level executives at the top 100 gaming and non-gaming “whales” in GCR.
  • China Demand Strategy: Develop and execute a comprehensive go-to-market strategy tailored to the GCR ecosystem, focusing on the shifting UA landscape for export gaming and domestic apps.P&L & Operational Management: Full accountability for the GCR demand business P&L. Oversee daily sales operations, pipeline hygiene, and team KPIs to ensure aggressive revenue targets are met.
  • Product Roadmap & HQ Collaboration: Act as the “Voice of GCR” for the Product team. Identify local market needs and work closely with HQ in Germany to outline product priorities and roadmap enhancements.
  • Market Presence: Partner with the Marketing team to elevate adjoe’s brand through thought leadership, industry events (e.g., ChinaJoy), and executive networking.
  • Team Leadership: Lead, mentor, and scale the GCR Demand Sales team, fostering a culture of high performance and accountability.
    • Who you are
  • Experience: 10+ years in AdTech/Mobile UA, with a deep understanding of the GCR export market.
  • Leadership: 4+ years of experience in people management and managing complex P&L structures.
  • Relationship Mastery: Proven track record of building trust and closing deals with C-suite stakeholders at major mobile publishers.
  • Communication: Fluent in both Mandarin and English (essential for collaboration with global offices).
  • Strategic Mindset: Ability to translate market trends into actionable product requirements and business growth.
    • 中文

    职位简介作为
    大中华区需求侧负责人 (Director of Demand – GCR)，您将是 adjoe 在中国大陆、台湾和香港地区广告主增长的核心架构师。您不仅是销售领导者，更是负责该地区 P&L (损益) 的战略业务负责人，以及连接本地市场与德国总部 (HQ) 及产品团队的关键桥梁。您将确保 adjoe 独特的激励广告解决方案和程序化产品能够实现本地化，并在大中华区移动生态系统中占据主导地位。

    您将负责：

    高层客户关系构建： 担任 adjoe 最具战略意义合作伙伴的主要高管联系人。与大中华区前 100 强游戏及非游戏类“大鲸鱼”客户的 C-level 高管建立并维护长期深度的合作关系。
    大中华区需求增长策略： 制定并执行针对 GCR 生态系统量身定制的市场进入策略 (GTM)，重点关注出海游戏及国内应用的买量 (UA) 环境变化。
    P&L 与日常运营管理： 全面负责大中华区需求端业务的损益。监督日常销售运营、销售漏斗管理及团队 KPI，确保实现激进的收入增长目标。
    产品路线图与总部协作： 担任产品团队的“大中华区之声”。识别本地市场需求，并与德国总部密切合作，规划产品优先级及路线图演进。
    市场影响力提升： 与市场团队合作，通过行业深度内容、行业盛会（如 ChinaJoy）及高层社交活动提升 adjoe 的品牌知名度。
    团队领导： 领导、指导并扩张大中华区需求侧销售团队，培养高效且富有责任感的团队文化。

    您具备以下资质

    行业经验： 10 年以上 AdTech/移动买量 (UA) 经验，对大中华区出海市场有深厚理解。
    领导能力： 4 年以上团队管理经验，具备管理复杂 P&L 架构的实战经验。
    关系拓展： 在头部移动发行商中拥有深厚的高管层 (C-suite) 资源，具备卓越的“破冰”与结案能力。
    语言能力： 母语级中文水平，且英语流利（需作为日常工作语言与总部沟通）。
    战略思维： 能够将市场趋势转化为可落地的产品需求和业务增长点。福利待遇
    Apply for this job

    Tips & Tricks to Nail Your Interviews!

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    Skip cover letters!

    Since we want to keep everything fast and easy for you, we don’t want you to waste time on a cover letter – we would rather take a look at your CV and if it’s a match, we directly invite you to a chat.
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    Check your equipment

    Test your internet connection, camera, mic, and speakers beforehand. Time for each interview is limited, and we’d like to spend as much of it as possible on getting to know each other. If the interview is online, always have your camera on! It’s way easier to create a meaningful interaction if we also see each other.
    manage_search

    Do some research!

    We will give you all the information about the role & company’s culture, but it’s always nice to see how you perceive us after doing some online detective work 😉
    elevator

    Prepare an elevator pitch

    We will certainly ask you to briefly summarize your work experiences in a short overview. Think of what you’re going to say beforehand so you can fit all of the essential information in 2-3 minutes. Keep the goal of the interview in mind, and make sure everything you say is relevant to the position you’re applying for.
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    Structure your answers

    Be specific, but don´t get caught up in details – following the STAR method can help you: Situation (set the scene and give the necessary details of your example), Task (describe what your responsibility was in that situation), Action (explain exactly what steps you took to address it), Result (share what outcomes your actions achieved).
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    Let your personality shine

    It is a recruiting process, but this doesn’t mean you can’t loosen up and showcase your personality. We are looking for an authentic character and we are open to having some small talk or a funny joke thrown into the mix. This might even show us that you’re a good cultural fit. Remember, we like to have fun!
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    Be prepared with questions

    At the end of the interview, we will ask you whether you have any questions for us. Use this time to get answers to all your questions or clear out any curiosities. Always have two or three questions prepared, whether about the position specifically or about career development, upcoming projects, or organizational culture.
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    Don’t be afraid of rescheduling

    Even if you’ve already scheduled an interview, urgent things might pop up in your schedule or you might not feel fit to attend the interview. We are all human & we treat these situations with empathy. It´s better to reschedule rather than not be 100% up to attend the interview. Simply communicate the change with your TA Manager and we will find a common solution.

    Finding Home Abroad – Relocation Stories

    We’re supporting new colleagues from all over the world to move to Hamburg, Germany – see what they have to share about their relocation experience:
    Read Relocation Article
    “Unlike other companies, justDice/applike was there for me from the beginning. After signing the offer, I got comprehensive support in getting my visa, finding a temporary apartment in Hamburg & covering travel expenses for my whole family. All of this made our relocation significantly easier and more enjoyable.”
    Grigory – justDice
    relocated from Georgia with spouse
    “Relocating to Hamburg with my family of four was a significant undertaking, but applike’s comprehensive support made the transition smooth and stress-free. From arranging our family’s transfer to assisting with residence permits, Applike’s thorough planning and financial backing ensured we felt welcomed and settled in our new home from day one.”
    Roman – Sunday
    relocated from Kazakhstan with spouse and 2 kids
    “Relocating to another country is challenging, but applike group made the process significantly smoother by providing comprehensive support: from handling paperwork to offering a relocation allowance.”
    Min – justtrack
    relocated from Thailand with spouse
    “My relocation process was supposed to be quick and easy yet we stumbled across delays from the embassy. So, the People team was extremely helpful, providing us with all necessary support with documentation, appointments, and processes; all in order to speed up the process and make sure we get to Germany as fast and as easily as possible.”
    Mia – applike group
    relocated from North Macedonia with spouse
    “Moving to Hamburg was a breeze thanks to adjoe/applike. They managed every detail, from flights to accommodation, and their thorough support made me feel valued even before starting my new role. The entire experience was smooth and memorable, making my transition to this beautiful city unforgettable.”
    Kim – adjoe
    relocated from the Philippines

    Recruiting FAQs

    Frequently asked questions
    How long does your recruiting process take?

    We aim to make our recruiting process as fast and efficient as possible, but the duration can vary depending on the role you are applying for. Usually we are really fast, though (less than 4 weeks).

    Can I apply for more than one role?

    Yes, if you see multiple roles open that match your skill set, you can apply for them simultaneously. Our Talent Acquisition team will review your application and contact you about the role that best seems to match your skills. 

    Can I apply for multiple companies within applike group?

    Yes, if you see multiple roles that match your skill set, you can apply for them simultaneously. Our Talent Acquisition team will review your application and contact you about the role that best matches your skills.

    I just handed in my application, what are the next steps?

    Great! Please allow a few days for our team to review your application. We will contact you with the next steps as soon as possible.

    How is AI used for the recruitment process?

    As part of our hiring process, we may use an AI Notetaker tool to transcribe and summarize interviews. This enables our hiring teams to focus fully on candidates and ensures a fair and well-documented selection process.

    This tool joins interviews as a silent participant and generates a transcript and factual notes. Only those directly involved in the hiring process will have access to this data, which is stored securely and deleted after 6 months.

    Candidates are informed in advance, given the option to opt out, and opting out does not impact the outcome of the application.

    How do I know I’m really being contacted by someone from applike group?

    We’ll never ask you for money, fees, or sensitive information (like bank details, tax forms, or credit card numbers) during the hiring process.
    If anything feels off, you can always double-check by reaching out to our Talent Acquisition team at ta@applike-group.com.
    Once you’ve signed your contract, our HR team may request personal details, but only from our official email: hr@applike-group.com.

    How do I know if the job I want to apply to is legitimate?

    To ensure you are applying for a genuine position, we recommend verifying the opening on our official careers pages (applike, adjoe, etc.). If you prefer, feel free to submit your application directly through our site rather than third-party platforms.

    Do I need to be located in Germany to be able to apply for your jobs?

    No, we do provide full visa and relocation support. 

    Do you help with my relocation?

    We do! You can find more information about our relocation support and the succesful relocation of our colleagues here on this website.

    What if I want to relocate together with my family?

    No problem! Our visa and relocation support does also include your partner or kids. (Please be aware that legal marriage is often times a requirement to obtain a partner-visa).

    Can I work remotely?

    If you prefer 100% remote companies, applike is not the right place for you because we strongly believe in face-to-face collaboration. However, we did implement a hybrid working model where we are in the office at least three days a week (Monday, Tuesday, and Thursday) and can work remotely the remaining two days. Additionally, you get three whole weeks per year to work fully remotely if you want.

    What does hybrid working and flexible working hours mean?

    Our hybrid working approach involves being in the office at least three days a week (Monday, Tuesday, and Thursday) and the option to work remotely the remaining two days. Flexible working hours mean that we work Monday-Friday, but do not have fixed working hours. Just make sure to adapt to the rhythm of your team.

    Where is your main-office located?

    The headquarters of the applike group and all its subsidiaries are located in Hamburg, Germany. We do have offices in the US and APAC.

    What is so great about your office?

    Well next to the fact that you are able to see and collaborate with your colleagues face-to-face, we have a super modern office that leave no wishes open: from Drinks & Snack, areas to work away from your desk to a fully equiped gym.

    Can I really bring my dog to the office?

    Yes, you can!

    Couldn’t find the perfect job offer?

    Nevermind! We are always interested to get in touch with new talents.

    Contact us