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Demand Growth Manager – Greater China Region (f/m/d)

  • Beijing
  • adjoe
  • Advertiser Accounts
  • Full-time
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Every great app out there deserves to be connected with the right users and the right revenue streams. And adjoe will give this to them.

 

adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take its app partners’ business to the next level. Our unique ad unit Playtime has made us one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide (ranked #1 for growth in the AppsFlyer Index). And that’s just the start: We’ve just launched our programmatic in-app platform in order to disrupt the status quo of mobile ad monetization. Again.

 

Home to an advanced tech stack, powerful financial backing from Bertelsmann, and a long-term growth mindset, adjoe is part of the AppLike Group ecosystem. A hub of disruption and thought leadership in the app economy, with a driven and dynamic workforce to be reckoned with.

 

Be the next tech-driven, ambitious talent to join our growing teams!

 

Meet Your Team

 

As our Senior Demand Growth Manager you are part of the global Demand Growth Team at adjoe and work in partnership with our Partnerships Team in Singapore (APAC focus) whilst collaborating with your teammates from the EMEA and US offices.

 

This role is focused on continuous advertiser revenue growth and relationship development with adjoe’s advertising clients. On the day to day you will be responsible for analyzing campaign performance data, coming up with creative strategies to expand the partnerships whilst leveraging adjoe services and products. You will be communicating regularly with partners and internal stakeholders via various channels. You will work closely with the APAC Demand Growth Lead and the team to exchange best practices and drive overall revenue growth for all partners.

What you will do:

  • Establish strong relations with potential mobile gaming and mobile app advertisers in GCR and beyond and bring them to use adjoe’s advertising solution

  • Be responsible for overall pipeline management including lead generation, reach-outs, and closing.

  • Work closely with internal stakeholders on onboarding and growing your clients

  • Manage a portfolio of existing partners with the focus of growing and generating incremental revenue for both parties

  • Analyze KPIs and trends related to the performance of your partners and take action accordingly

  • Develop growth strategies for partners leveraging all adjoe products

  • Establish strong relationships with your existing partners through day-to-day communication (Slack, emails, calls) as well as regular face to face review meetings

  • Support new partners during the onboarding process

  • Prepare and present reports and presentations to your partners

  • Gather and communicate your partner’s requests to internal stakeholders, including technical troubleshooting

  • Collaborate with your teammates on projects focused on advertiser growth and processes improvement

  • Be part of an international English-speaking team

Who you are:

  • You have at least 3-5 years of experience in account management and operations, preferably in the adtech or the mobile advertising space with a proven track record

  • You understand the standard KPIs used in adtech (CPI, eCPM, CPC,Conversion, Retention, ARPU, ROAS etc.).

  • Expert with Google Suite (especially, with Sheets and Slides).

  • Communicate fluently in both Mandarin and English (verbal and written).

  • You have experience using a CRM.

  • You have an output- and revenue-driven attitude.

  • You like to work in a fast-paced environment and a strong sense of ownership.

  • You are hungry to make a real impact in sales and win T1 and T2 enterprise clients in GCR.

中文
 
工作地点：北京
 
adjoe 是领先的移动广告平台，致力于开发前沿广告与变现解决方案，助力应用合作伙伴实现业务升级。凭借独创的Playtime广告单元，我们已成为全球增长最快的广告平台之一，并跻身应用发行商顶级用户获取渠道（AppsFlyer指数增长榜首）。过去五年间，adjoe持续提升营收、拓展新市场（美国、亚太、欧洲中东非洲），并于2024年跻身独角兽行列。
 
作为applike集团生态系统的重要成员，adjoe拥有先进的技术架构，获得欧洲领先媒体集团贝塔斯曼的强劲资金支持，并秉持长期增长理念。我们是应用经济领域颠覆性创新与思想领导力的枢纽，拥有充满活力且不可小觑的团队。加入我们不断壮大的团队，成为下一位技术驱动型雄心领袖！
 
认识我们的团队

作为我们的高级需求增长经理，您将加入adjoe的全球需求增长团队，与新加坡的合作伙伴团队（专注于亚太地区）紧密合作，同时协同欧洲、中东及非洲（EMEA）和美国办事处的同事共同开展工作。

该职位致力于推动广告主收入的持续增长，并深化与adjoe广告客户的关系。日常工作中，您将负责分析广告活动表现数据，制定创新策略以拓展合作伙伴关系，同时充分利用adjoe的服务与产品。您将通过多种渠道与合作伙伴及内部利益相关者保持定期沟通。您将与亚太区需求增长负责人及团队紧密合作，交流最佳实践，推动所有合作伙伴的整体收入增长。

您将负责：

  • 与大中华区及全球范围内的潜在移动游戏和移动应用广告主建立牢固的合作关系，并引导他们使用adjoe的广告解决方案。
  • 负责整体销售 pipeline 管理，包括潜在客户开发、主动接洽及成交。
  • 与内部相关方紧密合作，推进客户入驻及业务增长。
  • 管理现有合作伙伴组合，重点为双方创造增长并带来增量收入。
  • 分析合作伙伴绩效相关的关键指标（KPI）及趋势，并据此采取相应行动。
  • 利用 adjoe 的所有产品为合作伙伴制定增长策略。
  • 通过日常沟通（Slack、邮件、电话）以及定期面对面评审会议，与现有合作伙伴建立牢固的关系。
  • 在入职过程中为新合作伙伴提供支持。
  • 准备并向合作伙伴展示报告和演示文稿。
  • 收集并向内部利益相关者传达合作伙伴的需求，包括技术故障排除。
  • 与团队成员协作，共同推进以广告主增长和流程优化为重点的项目。
  • 加入一个国际化的英语工作团队。

您应具备的条件：

  • 您拥有至少3-5年的客户管理与运营经验，优先考虑在广告技术或移动广告领域拥有成功业绩记录的候选人。
  • 您熟悉广告技术领域常用的标准KPI（CPI、eCPM、CPC、转化率、留存率、ARPU、ROAS等）。
  • 精通Google套件（尤其是表格和幻灯片）。
  • 能流利使用中文和英语进行沟通（口头及书面）。
  • 具备CRM系统使用经验。
  • 具备以成果和营收为导向的工作态度。
  • 乐于在快节奏的环境中工作，并具备强烈的主人翁意识。
  • 渴望在销售领域产生实质性影响，并在大中华区（GCR）赢得T1和T2级企业客户。
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Curious About our Recruiting Process?

The interview process at applike group is seamless, fast, and fun for you! Recruiting is a two-way street, so that’s why our process is designed for both you and us to get to know each other. Our Talent Acquisition team is there to guide you through the process, making sure you will receive the best candidate experience. The process is usually divided into 5 major steps:
Recruiting FAQs
Screening Process
Simply apply with your updated resume, we don’t need any cover letters or additional documents. If you have a relevant portfolio, you can of course share this as well. After reviewing, we will get in touch with you quickly.
First Interview
In the first interview you will meet someone from the Talent Acquisition team to get to know more about the company, our culture and the open role.
Case Study Step
We designed this step to get a deeper understanding of your skills and also give you some insights into tasks that might be awaiting you in the new role.
Final Interviews
In the final interviews you will get the chance to meet you future Lead, Team and also Managing Director to get the full picture of what it could be like working here.
The offer
Finally – after clearing all steps successfully, you are going to receive an offer from our side. Congrats, we want you on our team! … and we hope you accept the offer and join us! 🙂

Tips & Tricks to Nail Your Interviews!

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Skip cover letters!

Since we want to keep everything fast and easy for you, we don’t want you to waste time on a cover letter – we would rather take a look at your CV and if it’s a match, we directly invite you to a chat.
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Check your equipment

Test your internet connection, camera, mic, and speakers beforehand. Time for each interview is limited, and we’d like to spend as much of it as possible on getting to know each other. If the interview is online, always have your camera on! It’s way easier to create a meaningful interaction if we also see each other.
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Do some research!

We will give you all the information about the role & company’s culture, but it’s always nice to see how you perceive us after doing some online detective work 😉
elevator

Prepare an elevator pitch

We will certainly ask you to briefly summarize your work experiences in a short overview. Think of what you’re going to say beforehand so you can fit all of the essential information in 2-3 minutes. Keep the goal of the interview in mind, and make sure everything you say is relevant to the position you’re applying for.
fact_check

Structure your answers

Be specific, but don´t get caught up in details – following the STAR method can help you: Situation (set the scene and give the necessary details of your example), Task (describe what your responsibility was in that situation), Action (explain exactly what steps you took to address it), Result (share what outcomes your actions achieved).
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Let your personality shine

It is a recruiting process, but this doesn’t mean you can’t loosen up and showcase your personality. We are looking for an authentic character and we are open to having some small talk or a funny joke thrown into the mix. This might even show us that you’re a good cultural fit. Remember, we like to have fun!
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Be prepared with questions

At the end of the interview, we will ask you whether you have any questions for us. Use this time to get answers to all your questions or clear out any curiosities. Always have two or three questions prepared, whether about the position specifically or about career development, upcoming projects, or organizational culture.
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Don’t be afraid of rescheduling

Even if you’ve already scheduled an interview, urgent things might pop up in your schedule or you might not feel fit to attend the interview. We are all human & we treat these situations with empathy. It´s better to reschedule rather than not be 100% up to attend the interview. Simply communicate the change with your TA Manager and we will find a common solution.

Finding Home Abroad – Relocation Stories

We’re supporting new colleagues from all over the world to move to Hamburg, Germany – see what they have to share about their relocation experience:
Read Relocation Article
“Unlike other companies, justDice/applike was there for me from the beginning. After signing the offer, I got comprehensive support in getting my visa, finding a temporary apartment in Hamburg & covering travel expenses for my whole family. All of this made our relocation significantly easier and more enjoyable.”
Grigory – justDice
relocated from Georgia with spouse
“Relocating to Hamburg with my family of four was a significant undertaking, but applike’s comprehensive support made the transition smooth and stress-free. From arranging our family’s transfer to assisting with residence permits, Applike’s thorough planning and financial backing ensured we felt welcomed and settled in our new home from day one.”
Roman – Sunday
relocated from Kazakhstan with spouse and 2 kids
“Relocating to another country is challenging, but applike group made the process significantly smoother by providing comprehensive support: from handling paperwork to offering a relocation allowance.”
Min – justtrack
relocated from Thailand with spouse
“My relocation process was supposed to be quick and easy yet we stumbled across delays from the embassy. So, the People team was extremely helpful, providing us with all necessary support with documentation, appointments, and processes; all in order to speed up the process and make sure we get to Germany as fast and as easily as possible.”
Mia – applike group
relocated from North Macedonia with spouse
“Moving to Hamburg was a breeze thanks to adjoe/applike. They managed every detail, from flights to accommodation, and their thorough support made me feel valued even before starting my new role. The entire experience was smooth and memorable, making my transition to this beautiful city unforgettable.”
Kim – adjoe
relocated from the Philippines

Recruiting FAQs

Frequently asked questions
How long does your recruiting process take?

We aim to make our recruiting process as fast and efficient as possible, but the duration can vary depending on the role you are applying for. Usually we are really fast, though (less than 4 weeks).

Can I apply for more than one role?

Yes, if you see multiple roles open that match your skill set, you can apply for them simultaneously. Our Talent Acquisition team will review your application and contact you about the role that best seems to match your skills. 

Can I apply for multiple companies within applike group?

Yes, if you see multiple roles that match your skill set, you can apply for them simultaneously. Our Talent Acquisition team will review your application and contact you about the role that best matches your skills.

I just handed in my application, what are the next steps?

Great! Please allow a few days for our team to review your application. We will contact you with the next steps as soon as possible.

How is AI used for the recruitment process?

As part of our hiring process, we may use an AI Notetaker tool to transcribe and summarize interviews. This enables our hiring teams to focus fully on candidates and ensures a fair and well-documented selection process.

This tool joins interviews as a silent participant and generates a transcript and factual notes. Only those directly involved in the hiring process will have access to this data, which is stored securely and deleted after 6 months.

Candidates are informed in advance, given the option to opt out, and opting out does not impact the outcome of the application.

How do I know I’m really being contacted by someone from applike group?

We’ll never ask you for money, fees, or sensitive information (like bank details, tax forms, or credit card numbers) during the hiring process.
If anything feels off, you can always double-check by reaching out to our Talent Acquisition team at ta@applike-group.com.
Once you’ve signed your contract, our HR team may request personal details, but only from our official email: hr@applike-group.com.

How do I know if the job I want to apply to is legitimate?

To ensure you are applying for a genuine position, we recommend verifying the opening on our official careers pages (applike, adjoe, etc.). If you prefer, feel free to submit your application directly through our site rather than third-party platforms.

Do I need to be located in Germany to be able to apply for your jobs?

No, we do provide full visa and relocation support. 

Do you help with my relocation?

We do! You can find more information about our relocation support and the succesful relocation of our colleagues here on this website.

What if I want to relocate together with my family?

No problem! Our visa and relocation support does also include your partner or kids. (Please be aware that legal marriage is often times a requirement to obtain a partner-visa).

Can I work remotely?

If you prefer 100% remote companies, applike is not the right place for you because we strongly believe in face-to-face collaboration. However, we did implement a hybrid working model where we are in the office at least three days a week (Monday, Tuesday, and Thursday) and can work remotely the remaining two days. Additionally, you get three whole weeks per year to work fully remotely if you want.

What does hybrid working and flexible working hours mean?

Our hybrid working approach involves being in the office at least three days a week (Monday, Tuesday, and Thursday) and the option to work remotely the remaining two days. Flexible working hours mean that we work Monday-Friday, but do not have fixed working hours. Just make sure to adapt to the rhythm of your team.

Where is your main-office located?

The headquarters of the applike group and all its subsidiaries are located in Hamburg, Germany. We do have offices in the US and APAC.

What is so great about your office?

Well next to the fact that you are able to see and collaborate with your colleagues face-to-face, we have a super modern office that leave no wishes open: from Drinks & Snack, areas to work away from your desk to a fully equiped gym.

Can I really bring my dog to the office?

Yes, you can!

Couldn’t find the perfect job offer?

Nevermind! We are always interested to get in touch with new talents.

Contact us