VP of Marketing (f/m/d)
- Hamburg
- adjoe
- Marketing
- Full time
adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.
At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.
Where Adtech Innovation Becomes a Story Worth Telling
The Marketing team hosts the storytellers of adjoe’s innovation. We turn complex adtech solutions – rooted in data and strategy – into compelling stories that resonate across the mobile advertising industry and beyond. Through our events, visual design, and strategic content, we take adjoe’s vision at the intersection of technology, user engagement, and marketing and make it tangible. All while building a community of forward-thinking industry leaders around our brand.
Your Mission & Who We Are Looking For:
10+ years in B2B SaaS or AdTech marketing, with global team leadership experience. You’ve led marketing teams of 20+ people including managing other managers and remote teams, and have operated in high-growth environments where strategies shift as the business scales. You understand long sales cycles and technical products — at adjoe, that means marketing to both advertisers and publishers across a complex, fast-moving adtech landscape.
Owns the global marketing strategy end-to-end. You align PR, Content, Design, Events, and Demand Gen into a coherent global strategy tied directly to company revenue targets. You manage the global marketing budget, allocate resources across regions and channels, and build the systems and playbooks that allow a marketing department to operate efficiently at scale.
Drives GTM and product marketing. You oversee Product Marketing to develop value propositions, sales enablement tools, and competitive intelligence for adjoe’s full product suite — ensuring the product roadmap stays aligned with market demand through close collaboration with Product and Business teams.
Lead generation and pipeline ownership. You manage the strategy for lead generation and pipeline growth, ensuring a consistent flow of MQLs for global sales teams across regions.
Brand and market presence at a global level. You own adjoe’s global brand identity through PR, thought leadership, and industry events — while leading regional teams to maintain brand consistency and supporting localized execution in key markets.
Communicates complex information clearly, at every level. You present to internal stakeholders and at industry events with confidence, balancing high-level strategic vision with the practical details of campaign and event execution.
Proficient in modern MarTech. You work confidently with tools like Salesforce, HubSpot/Marketo, LinkedIn Campaign Manager, and analytics platforms to measure, optimize, and scale marketing performance.
🌎 We welcome applications from talent worldwide and provide relocation support to Hamburg, Germany for those ready to join our team.
What’s in It for You?
At adjoe, you’re not here to just close JIRA tickets, you’re helping build the infrastructure behind one of the most impactful platforms in adtech. The systems you work on will reach hundreds of millions of users and power billions of decisions every day.
Go Big. Own projects with impact on 770M users and push adtech boundaries.
Move Fast. Ship solutions multiple times a day, learn from results, and keep momentum.
Be Direct. Solve problems openly and collaborate across teams.
Thrive Together. Grow with a diverse, global team of people from over 40 different countries that learn from each other.
Have Fun. Celebrate wins, enjoy daily victories, and bring your energy.
We welcome applications from people who will contribute to the diversity of our company.
Tips & Tricks to Nail Your Interviews!
Skip cover letters
Check your equipment
Do some research
Prepare an elevator pitch
Structure your answers
Let your personality shine
Come with your questions
Don’t be afraid of rescheduling
Recruiting FAQs
We aim to make our recruiting process as fast and efficient as possible, but the duration can vary depending on the role you are applying for. Usually we are really fast, though (less than 4 weeks).
Yes, if you see multiple roles open that match your skill set, you can apply for them simultaneously. Our Talent Acquisition team will review your application and contact you about the role that best seems to match your skills.
Yes, if you see multiple roles that match your skill set, you can apply for them simultaneously. Our Talent Acquisition team will review your application and contact you about the role that best matches your skills.
Great! Please allow a few days for our team to review your application. We will contact you with the next steps as soon as possible.
We’ll never ask you for money, fees, or sensitive information (like bank details, tax forms, or credit card numbers) during the hiring process.
If anything feels off, you can always double-check by reaching out to our Talent Acquisition team at ta@applike-group.com.
Once you’ve signed your contract, our HR team may request personal details, but only from our official email: hr@applike-group.com.
No, we do provide full visa and relocation support.
We do! You can find more information about our relocation support and the succesful relocation of our colleagues here on this website.
No problem! Our visa and relocation support does also include your partner or kids. (Please be aware that legal marriage is often times a requirement to obtain a partner-visa).
If you prefer 100% remote companies, applike is not the right place for you because we strongly believe in face-to-face collaboration. However, we did implement a hybrid working model where we are in the office at least three days a week (Monday, Tuesday, and Thursday) and can work remotely the remaining two days. Additionally, you get three whole weeks per year to work fully remotely if you want.
Our hybrid working approach involves being in the office at least three days a week (Monday, Tuesday, and Thursday) and the option to work remotely the remaining two days. Flexible working hours mean that we work Monday-Friday, but do not have fixed working hours. Just make sure to adapt to the rhythm of your team.
The headquarters of the applike group and all its subsidiaries are located in Hamburg, Germany. We do have offices in the US and APAC.
Well next to the fact that you are able to see and collaborate with your colleagues face-to-face, we have a super modern office that leave no wishes open: from Drinks & Snack, areas to work away from your desk to a fully equiped gym.
Yes, you can!
Couldn’t find the perfect job offer?
Nevermind! We are always interested to get in touch with new talents.